Nov 12, 2009 - Maximum Fighting Partners with Headrush Brand

Pavelich Sports Inc. and the Maximum Fighting Championship announced today a new partnership with rising stars in the apparel industry, Headrush.

“I am extremely excited about the MFC’s relationship with Headrush and I am going to do for Headrush what another organization has done for a certain apparel company – make them a household name,” said MFC Owner/President Mark Pavelich.

“The MFC had many opportunities to team up with other apparel companies but I chose Headrush because of their passion and drive. Of all the companies that we met with, they impressed me the most.”

Headrush Brand Director of Operations Mike LeBlanc was equally as thrilled about the new allegiance. The Montreal-based company will make its debut in the Maximum Fighting Championship at MFC 23: Unstoppable on Friday, December 4.

“I was at MFC 17 and I was very impressed by the organization. I realized what a hotbed of mixed martial arts the MFC is and what kind of purchasing power the MFC have,” noted LeBlanc. “I thought to myself that there was no way I was going to give up the chance to be affiliated with the MFC.

“We’ve only been around for about six months but we are fresh and new and this is perfect timing for us so we are very excited. I can’t wait to get out there for MFC 23 and really sink our teeth into the whole atmosphere.”

LeBlanc considers Headrush apparel to be lifestyle-driven with definite inspiration from mixed martial arts. The company’s “Death Before Defeat” motto has certainly struck a chord with both fighters and fans alike along with their desire to create high-quality and authentic apparel.